mmomiss.com was founded in 2006 by Brock Pierce, a former child movie star,and Alan Debonneville. They met each other while playing Everquest and decided to form mmomiss. Pierce was the main investor in the company while Debonneville was managing the operations. Brock Pierce was also the co-founder of the controversial failed dot-com Digital Entertainment Network (DEN). Media reports claim that Marc Collins-Rector is a silent partner in mmomiss. mmomiss initially used an address in the city of Marbella, Spain, where Collins-Rector and Pierce shared a villa until it was raided by Interpol in 2002.
In January 2004, mmomiss acquired its major competitor, Yantis Enterprises, then run by another secondary market figure, Jonathan Yantis, for $2.4 million and 37% share of the company. Yantis later sold his shares back to mmomiss in exchange for 22 monthly payments of $1 million due to conflicts and disagreement.
mmomiss's parent company, RPG Holdings, purchased Allakhazam.com in November 2005,as announced in May 2006. This purchase followed that of ThottBot.com.
During late 2006 and 2007, Debonneville was forced out of the company. Later Debonneville sued Pierce for various reasons related to an investment made by Goldman Sachs a year earlier, which Debonneville ended winning in a settlement.
mmomiss tried to restructure its upper management team by recruiting new executives. mmomiss began to lose revenue due to the frequent deletion of accounts involved in trading. In 2007, a lawsuit was filed against mmomiss by Antonio Hernandez for "substantially impairing and diminishing [player's] collective enjoyment of the game."
During the final months of mmomiss leading to its reformation, the board of directors decided to sell the company to their former partner Jonathan Yantis. mmomiss's parent company was then renamed Atlas Technology Group Inc, which is owned by Yantis, while Brock went with Affinity Media.